Overview

The Analytics tab provides real-time insights into your loyalty program's performance. Track customer growth, engagement, and redemption patterns to make data-driven decisions.

Accessing Analytics

To access your analytics dashboard:

1. Open the Niqati merchant app
2. Tap the "Analytics" tab from the bottom navigation
3. View your dashboard with real-time data

Dashboard Stats

The top of the analytics dashboard displays key performance indicators at a glance.

Total Customers

The number of active customers in your loyalty program.

• What it measures: Customers who have added your card to their wallet
• Why it matters: Shows program reach and adoption
• Good trend: Steady increase over time

Total Cards Issued

The total number of cards added to customer wallets.

• What it measures: Cards successfully added to Apple Wallet or Google Wallet
• Why it matters: Indicates successful customer onboarding
• Good trend: Growth matching or exceeding customer acquisition

Points Issued

The total number of points issued to customers.

• What it measures: All points given to customers across all transactions
• Why it matters: Shows program activity and customer engagement
• Good trend: Consistent growth with business activity

Points Redeemed

The total number of points used for rewards.

• What it measures: Points customers have used to claim rewards
• Why it matters: Indicates reward attractiveness and program value
• Good trend: Healthy redemption rate (not too high, not too low)

Visits This Month

The number of customer visits in the current month.

• What it measures: Customer interactions with your business
• Why it matters: Shows program impact on foot traffic
• Good trend: Growth month-over-month

Charts & Graphs

Visual representations of your data help identify trends and patterns.

Customer Growth

A line chart showing new customers over time.

• X-axis: Time (days, weeks, or months)
• Y-axis: Number of new customers
• What to look for: Growth rate, seasonal patterns, impact of promotions

Visits Trend

A chart showing visit patterns over time.

• X-axis: Time
• Y-axis: Number of visits
• What to look for: Peak times, slow periods, weekly patterns

Points Flow

A comparison of points issued vs points redeemed.

• Issued: Points given to customers
• Redeemed: Points used for rewards
• What to look for: Balance between earning and spending

Notification Analytics

Track the performance of your notification campaigns.

Campaigns Sent

Total number of notification campaigns sent.

Delivery Rate

Percentage of notifications successfully delivered.

• Good rate: Above 95%
• If low: Check customer wallet status and technical issues

Success vs Failed

Breakdown of delivery status.

• Success: Notifications delivered successfully
• Failed: Notifications that couldn't be delivered
• Action: Investigate failed notifications for patterns

Time Range Selection

Filter your analytics by time period to focus on specific periods.

Available Ranges

• Today: Current day's data
• This week: Current week (Monday to Sunday)
• This month: Current calendar month
• Last 7 days: Rolling 7-day period
• Last 30 days: Rolling 30-day period
• Custom range: Select specific start and end dates

Best Practices

• Use "This month" for regular performance reviews
• Use "Last 30 days" for trend analysis
• Use custom ranges for campaign evaluation
• Compare similar periods (e.g., this month vs last month)

Exporting Data

Export your analytics data for further analysis or reporting.

Export Options

• CSV format: Compatible with Excel, Google Sheets
• Date range: Select the period to export
• Data included: All dashboard metrics

Use Cases

• Monthly business reports
• Share with stakeholders
• Advanced analysis in spreadsheet software
• Historical record keeping

Key Metrics to Monitor

Customer Acquisition Rate

New customers per week or month.

Redemption Rate

Points redeemed divided by points issued.

• Healthy range: 20-40%
• Too low: Rewards may not be attractive
• Too high: May be giving away too much value

Visit Frequency

Average visits per customer per month.

Customer Retention

Percentage of customers who return after their first visit.

Troubleshooting

Data Not Updating

• Check your internet connection
• Refresh the analytics page
• Close and reopen the app
• Contact support if issue persists

Incorrect Data

• Verify the selected time range
• Check for data entry errors in transactions
• Review voided transactions
• Contact support for data verification

Next Steps

Dive deeper into customer behavior and performance metrics. Continue to Customer Insights or Performance Metrics.