Sending Notifications
Engage your customers with targeted wallet notifications. Learn about targeting, templates, and best practices.
Overview
Niqati's notification system allows you to send targeted messages directly to your customers' Apple Wallet and Google Wallet. Unlike traditional push notifications, wallet notifications are less intrusive and more relevant, appearing only when customers open their wallet app.
Wallet notifications have higher engagement rates than traditional push notifications because they're contextual — customers see them when they're already thinking about their cards and rewards.
Accessing Notifications
You can access the notification feature from two places in the app:
- Bell icon on home screen: Tap the bell icon to access the notification center
- Customer detail screen: Tap "Send Notification" from any customer's profile
Choosing Your Target Audience
Niqati offers three targeting options to help you reach the right customers.
All Customers
Send a notification to everyone in your loyalty program.
- Best for: Major announcements, holiday promotions, new rewards
- Use when: The message is relevant to all customers
- Consider: Not all customers may find every message relevant
Inactive Customers
Target customers who haven't visited in a specified number of days.
- Best for: Re-engagement campaigns, win-back offers
- Use when: You want to bring back customers who haven't visited recently
- Customize: Set the inactive period (e.g., 30 days, 60 days, 90 days)
Single Customer
Send a notification to a specific customer.
- Best for: Personalized messages, birthday rewards, special occasions
- Use when: The message is relevant only to one customer
- Access: Available from customer detail screen
Creating Your Message
You can create notifications using pre-written templates or write custom messages.
Using Templates
Niqati provides pre-written notification templates for common scenarios:
- Promotions: "50% off this weekend!"
- Birthday: "Happy Birthday! Enjoy a free drink on us."
- National Day: "Happy National Day! Special offer today."
- Re-engagement: "We miss you! Come back for a special offer."
Templates support both Arabic and English, ensuring your message reaches customers in their preferred language.
Custom Messages
Write your own title and body text for complete control over your message.
- Title: Short, attention-grabbing (max 50 characters recommended)
- Body: Detailed message with offer details (max 150 characters recommended)
- Language: Write in Arabic, English, or both
Keep messages short and actionable. Include a clear call-to-action and any expiration dates. Test different messages to see what resonates with your customers.
Sending Your Notification
- Select your target audience (all, inactive, or single customer)
- Choose a template or write a custom message
- Review your message for accuracy and clarity
- Tap "Send Notification"
- The notification is delivered to customers' Apple Wallet or Google Wallet
- No app needed — it goes directly to their wallet
Delivery Process
- Notifications are delivered via Apple Wallet and Google Wallet APIs
- Delivery typically happens within seconds to minutes
- Customers see the notification when they open their wallet app
- Notification appears on the card as a change message
Rate Limits
To prevent spam and protect your brand, Niqati enforces rate limits on notifications.
Current Limits
- Maximum: 10 notification campaigns per hour
- Per trader: Limits are per merchant account
- Reset: Limits reset every hour
Rate limits prevent spam, protect your brand reputation, and ensure customers don't get overwhelmed. This keeps your notifications effective and welcome.
Best Practices
- Space out notifications for maximum impact
- Target specific segments rather than blasting all customers
- Focus on quality over quantity
- Time notifications strategically (e.g., before peak hours)
Notification Analytics
Track the performance of your notification campaigns.
Available Metrics
- Campaigns sent: Total number of campaigns sent
- Delivery rate: Percentage successfully delivered
- Success vs failed: Breakdown of delivery status
- Engagement: Customer interaction with notifications
Viewing Analytics
- Go to the Analytics tab
- Select "Notifications" section
- View campaign history and performance
- Filter by date range or campaign type
Notification Settings
Customize how notifications appear and behave.
Custom Labels
- Customize points label (e.g., "Stars" instead of "Points")
- Customize balance label (e.g., "Balance" vs "Available")
- Labels appear on the card and in notifications
Default Templates
- Set default notification templates for quick access
- Create custom templates for your business
- Templates support both Arabic and English
Learn more in Notification Settings.
Best Practices
Timing
- Send notifications 1-2 hours before peak business hours
- Avoid late night or early morning sends
- Consider your customers' typical visit patterns
Content
- Keep messages short and clear
- Include expiration dates for time-sensitive offers
- Use action-oriented language
- Personalize when possible
Frequency
- Limit to 1-2 notifications per week maximum
- Focus on value, not noise
- Respect rate limits
- Monitor engagement and adjust accordingly
Targeting
- Use inactive targeting for win-back campaigns
- Segment customers by behavior when possible
- Avoid blasting all customers for minor updates
- Personalize for maximum impact
Troubleshooting
Notifications Not Delivered
- Check rate limit status
- Verify customer has card in wallet
- Ensure wallet app is up to date
- Contact support if issue persists
Customer Not Seeing Notification
- Customer must open wallet app to see notification
- Notification appears as card change message
- Check that customer hasn't disabled wallet notifications
Next Steps
Learn more about notification customization and templates. Continue to Notification Templates or Notification Settings.