Understanding Card Types
Choose the right loyalty model for your business. Each card type serves different customer behaviors and business goals.
Overview
Niqati offers four different loyalty card types, each designed for specific business models and customer behaviors. Choosing the right type is crucial for maximizing customer engagement and program effectiveness.
Consider your average transaction value, customer visit frequency, and business goals when selecting a card type. You can always create multiple cards for different purposes.
Points per SAR
Customers earn points based on their spending amount. This is the most flexible and popular option for retail businesses.
How It Works
- Set a points-to-SAR ratio (e.g., 1 point per 1 SAR)
- Customer spends 50 SAR → earns 50 points
- Higher spending = more points earned
Best For
- Retail stores and boutiques
- Cafés and restaurants with varying order sizes
- Businesses where purchase amounts vary significantly
- Encouraging higher spending per visit
Pros
- Fair — rewards are proportional to spending
- Flexible — works with any transaction amount
- Encourages larger purchases
- Easy to understand for customers
Cons
- Small purchases earn few points
- Requires calculation at checkout
Example Setup
| Spending | Points Earned (1:1 ratio) |
|---|---|
| 25 SAR | 25 points |
| 50 SAR | 50 points |
| 100 SAR | 100 points |
Points per Visit
Every visit earns the same points, regardless of spending amount. Ideal for service-based businesses.
How It Works
- Set points per visit (e.g., 10 points per visit)
- Customer visits → earns fixed points
- Spending amount doesn't affect points
Best For
- Salons and barbershops
- Car washes and auto services
- Quick-service restaurants with consistent pricing
- Businesses where visit frequency matters more than spend
Pros
- Simple — no calculation needed
- Encourages frequent visits
- Fast checkout process
- Easy for staff to implement
Cons
- Doesn't reward higher spending
- Less fair for big spenders
Example Setup
| Visit Type | Points Earned (10 per visit) |
|---|---|
| Quick service | 10 points |
| Full service | 10 points |
| Premium service | 10 points |
Buy 5 Get 1 Free
The classic punch card model. After 5 purchases, the 6th is free. Simple, proven, and customer-friendly.
How It Works
- Each purchase adds a stamp
- After 5 stamps, the 6th is automatically marked as free
- Customer redeems the free item on their 6th visit
Best For
- Coffee shops and cafés
- Bakeries
- Quick-service restaurants
- Businesses with consistent, repeat purchases
Pros
- Classic and familiar to customers
- Clear goal — 5 purchases to reward
- Visual progress with stamps
- Proven to drive repeat visits
Cons
- Fixed reward structure
- Less flexible than points systems
- Cannot vary reward value
You can customize the banner images for each stamp position, making the card more engaging and branded.
Learn more in Buy 5 Get 1 Free Mode.
Manual Addition
Full control over point allocation. Add points manually for any reason. Maximum flexibility for personalized experiences.
How It Works
- No automatic point calculation
- Staff manually enters points for each transaction
- Complete control over when and how much to award
Best For
- Businesses with complex pricing structures
- Personalized loyalty programs
- Customer service gestures and special occasions
- Businesses requiring judgment-based rewards
Pros
- Maximum flexibility
- Personalized rewards
- Can reward non-purchase behaviors
- Complete control over the program
Cons
- Requires staff training
- Slower checkout process
- Potential for inconsistency
- Higher operational overhead
Use Cases
- Birthday bonuses
- Referral rewards
- Customer service compensation
- Special promotions
Comparison Table
| Feature | Points per SAR | Points per Visit | Buy 5 Get 1 | Manual |
|---|---|---|---|---|
| Ease of use | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ |
| Flexibility | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐ | ⭐⭐⭐⭐⭐ |
| Customer clarity | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐ |
| Encourages spending | ⭐⭐⭐⭐⭐ | ⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ |
| Encourages visits | ⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ |
Multiple Cards
You can create multiple loyalty cards for different purposes:
- Different locations: Separate cards for each branch
- Different programs: VIP program vs regular program
- Seasonal campaigns: Special holiday cards
- Customer segments: New customer vs existing customer programs
Multiple cards can confuse customers. Start with one card and add more only if you have a clear strategy for managing them.
Next Steps
Now that you understand the card types, you're ready to create your first card. Continue to Creating Your First Card to begin the setup process.