The restaurant loyalty problem, in one paragraph
Restaurants sit in the toughest loyalty position in retail: visit frequency is low (a good month is four visits, not twenty), checks swing from a solo lunch to a family banquet, and a growing share of orders arrives through delivery platforms that own the customer relationship and charge commission for it. A program built for this reality does three specific things — rewards spending proportionally rather than counting visits, puts its first reward within about five visits so the slower rhythm still reaches it, and works as hard on the delivery bag as at the table. Programs copied from cafés or from US chain playbooks miss all three.
Where to start
Begin with the restaurant program guide to size your points system from your own average check — it includes the two-rung ladder worked out in riyals and the honest commission arithmetic on delivery apps. Follow with the frequency playbook for the operating system around the card: the 72-hour welcome, the day-30 rescue and the Thursday nudge. The digital loyalty cards guide explains the wallet-pass technology underneath, and the complete loyalty guide holds the cross-industry fundamentals.